Partnership
Zoundio and Ormsaltaren Music Enter Partnership
A new alliance bridging music publishing, technology, and the next generation of guitar players.
Ormsaltaren Music and Zoundio have signed a publishing agreement that will see the two companies collaborate on promoting both new and established artists — connecting catalogue repertoire with innovative music technology in a partnership built for the modern music landscape.
Two Companies, One Vision
Ormsaltaren Music is a newly formed hybrid label handling everything from publishing and master rights to tech development. The company's mission is twofold: to nurture new bands navigating the ever-evolving digital landscape, and to breathe new life into existing repertoires through strategic acquisitions. Ormsaltaren's current roster includes YULE, Mickey Saint, and St. Union, with singles and albums on the way.
Zoundio, the company behind the Gibson App, has built a platform that puts learning guitar directly into the hands of aspiring musicians worldwide. Through this partnership, guitar learners using the Gibson App will be able to play along with songs from Ormsaltaren's growing repertoire — putting real, artist-driven music at the heart of the learning experience.
Building the Bridge Between Catalogue and Classroom
The agreement opens the door for co-promotion across both companies' ecosystems. For Ormsaltaren's artists, it means exposure to Zoundio's global community of guitar enthusiasts. For Zoundio's users, it means access to fresh, quality music from up-and-coming and revitalised acts alike.
As the music industry continues to shift, partnerships like this reflect a new way of thinking — where publishing, technology, and artist development work hand in hand rather than in isolation.
What's Next
With new releases from Ormsaltaren's roster on the horizon and Zoundio's platform continuing to grow, this is a partnership with plenty of room to run. Stay tuned.